SEO is a never-ending game. You might get the highest position on SERP. It doesn’t mean you can sit back and relax. It’s a continuous process and you have to keep working till you are in this profession. On-page SEO optimization is a kind of game you have to play with a never-ending mind.
With maintaining numerous on-page factors and your creative mind you have to play this role. So, what is on-page or on-site SEO optimization?
It’s very simple to understand but hard to keep going. On-page or on-site SEO refers to the doings on the page itself to get a higher rank on google and any other search engine. For example, optimizing title tags, meta tags, keyword implementation, URL structures, etc.
As you might know, there are two types of SEO. On page and off the page. Off-page SEO refers to the implementation of search engine tactics with maintaining their terms and condition to another website or web pages. For example backlinks.
So, in simple words, on-site optimization is vice versa of off-page SEO. Both SEO practices are very crucial to get a higher rank on SERP.
Is Technical SEO and On-Page SEO the Same
I have met so many folks around who actually think technical and on-page SEO are the same. But from my point of view, these two terms have so much to differentiate. For me technical SEO is like page speed optimization, website server-related tasks, crawling and indexing, duplicate content issues of a website, etc. These are the elements that could be identified as technical SEO.
On the other hand, on-site optimization is doing SEO work on a certain URL. As is said, title optimization, content optimization, meta tag, and so many other factors.
Off-page SEO you know doing SEO jobs on other websites or pages. Like link building.
Why is On Page Optimization so Important?
In a recent google report, they show how they rank a website or web page. From that report, it’s clear that Google still ranks web pages with so many common ranking factors including on-site page optimization. So, on the basis of how search works by google report. It’s clear that Google actually wants web pages to rank on top with a strong on-page structure format.
Proper on-page optimization can boost rank as well as user experience. The user experience is a term google like much. Eventually, if you do proper on-page SEO on your site you will get a higher ranking.
A higher ranking means high traffic. Which is your ultimate goal with a certain website or webpage?
The other thing is google or bing or other major search engines have some fetching algorithms. That means a website with a low on-page optimization score. Google will give less priority as they can’t fetch the website properly.
Eventually, the website will not get a higher rank and will lose organic visitors. So, it’s very very important to present a website or webpage to Google with the proper signal as the search engine wants.
Excessing anything could be harmful and dislikeable. This thing Google algorithm maintains very very effectively and accurately. For example, a few years back people ranked their websites just with keywords. They used keywords on the page a lot.
Thus they tried to understand what the webpage is about. But times changed now, google is now more sophisticated, and developed its algorithm system. So, if you try to target so many keywords on a page, you will surely be disappointed.
So, on-page or on-site optimization is very important to implement if you want to rank higher and have more and more visitors.
Now let’s look for the on-page elements that need to optimize in the very first place.
Content Optimization for On Page
For on-site optimization, content needs to be optimized and resourceful. You might hear the saying “content is king”. Yes, it is, and if your content is well-written and optimized for search engines and users, then you are not so far away from getting higher on SERP.
There are several things to consider while optimizing content from the SEO perspective. Let’s dive deep to know.
E.A.T refers to expertise, authoritativeness, and trustworthiness. This is a search engine like Google’s vital guideline to optimize content for SEO.
So, writing and optimizing content for google E.A.T condition is a big element to consider.
Use Keywords on the First 100 words of Content
Using keywords on the content needs to be a wise step. Excessive keywords on articles could drop your potential to rank higher. The use of keywords in the first paragraph of the first 100 to 150 words not just makes the topic clear but also google likes to see this.
So, if your SEO strategy, doesn’t contain your main or focus keyword in this length then you should start to do this now.
Optimization of content with focus keyphrases, and LSI keywords is good for SEO. The other thing is while optimizing the content you must clear the topic so that visitors don’t need to go to other websites to find relevant information.
Keyword Density on SEO Content
Keywords on content make the topic intent and clear to the subject. That doesn’t mean you should optimize your content with an excessive number of keywords. Using keywords and it’s synonyms over and over again is a bad practice of SEO. So, while on-page optimization you should look after whether you are stuffing keywords or not.
Understanding keyword intent search intent and implementing these on the content is crucial to rank. This could only happen if you have well-researched keywords to target on content.
Title tag and Meta Description
The title is crucial not just to get clicks but also to make us understand the topic. Using the H1 tag on the content once and other HTML tags like h2,h3, and h4 throughout the content is a good practice for SEO optimization.
So, title tags play a vital role as an SEO factor. It should be unique and presentation of the whole content. Google sees the title as a ranking signal. But, some SEO play bad practice and thus they could get ranked for a limited time. Like “click bite” a well-known phrase you might also know.
Optimize your title in a creative way so that people who search and visit the SERP page do click on it.
The other important thing is the meta description. Though google doesn’t give rank or do not count meta description as a ranking signal. But this tiny speech of your content could benefit you much. For example, we search with a certain keyphrase and we get the SERP. But we click and open a few pages and see their content. But before clicking a link we scan their title and meta description in a quick view. As meta descriptions are the content google shows on SERP.
So, ultimately more visits and time spent on your web pages eventually keep your website ranking higher and pushing higher.
SEO Friendly URL Optimization
A need and clean URL optimized with keywords is always a winning trick in SEO. URL should include a brief description of your topics. Here is how,
We noticed so many times while spending on website visits. Some web page’s URL strings are so long with numbers and characters that could blow your mind. But this is not a good practice at all. URL should be needed and clean so that it can be remembered. Examples of a good URL structure and a bad URL structure are-
Your site- example.com/category/keywords.html
Other site-example.com/haldluhaiu/88923oljakidiaioiodjoaijldjiojiocjol0k00000003i8
You will decide which one is a better and SEO-friendly URL. So, making an understandable URL for every web page is a crucial SEO factor.
Optimizing Multimedia with ALT tag
Multimedia could be an image that you just use on your webpage. So, how could you optimize that image from an SEO perspective?
Well, images and other multimedia need to optimize to get rank on image search as well as to rank with the content. So, using an image alt tag for your images is a good practice to get rank.
The other thing is while visitors will find your image on web search, they will get both contents like the image and what the image is about in writing. So, they will get what they want in two forms.
Optimizing images and any other multimedia on your web pages need to be well-optimized and well-sized.
Internal and External Links
From my own experience, I found that having a good internal and external linking structure can boost rank. This is not just telling search engines that two pages have closely related topics. But also it helps readers who search for information.
In other ways, external linking to other websites creates credibility for your content. Google is trying to present the most unique and authentic information to the searchers.
So, having a healthy internal and external linking structure of web pages can boost SEO ranking in a great way. The other type of link is an inbound link. Which sometimes we call backlinks. Though it’s not a website optimization factor. But for your information, these links work great for SEO ranking. Because these links come from other websites, it is hard to obtain those links.
Website Architecture and Responsive Design
Website design does not have direct ranking issues. But easy navigation, browsing with all kinds of devices, and a lucrative design always helps to grab visitors’ attention. Ultimately, what google searcher likes, google also likes and ranks them first.
A responsive design is a must for today’s web. Because most of the visitors come from mobile devices. So, for optimizing web pages for SEO these factors should be looked after with big attention.
Website Loading Speed Optimization
It’s a crucial on-page SEO ranking factor. So, it should be handled with a careful mind. Because most of the visitors want a super fast-loading website. They don’t want to spend their time loading a webpage.
If your website’s loading speed is much then you should fix it now. This website loading issue caused visitors to bounce back to other websites. More ever this is a ranking signal for webpages google confirmed this in their recent press release.
Final Verdict
On-page SEO factors are important to optimize. If your SEO on-site optimization can fulfill the need then your SEO journey with a website will scale up, and you are ready to boost your ranking. Without proper implementation of these factors, it’s really hard to stand out from the crowd. I hope you find so many inside from this article to fix and ready to go with your website search engine optimization journey.
