We all know what content is, right? Right now the article you are reading is the content itself. In fact, content can be an image, a video, an infographic, or any other visual object that has some message. But the question is what is SEO-friendly content? To get a clear idea about this crucial part of SEO and digital marketing, you have to go through this article.
What is SEO Friendly Content?
Content that is focused on ranking higher on SERP like Google. This kind of content has some criteria to maintain while creating or writing. In all cases, it needs to be highly optimized and well-written. There are so many other important factors to keep in mind while an SEO content writer completes a certain article. For example, Targeting keywords throughout the content. This practice increases the chance to rank higher on SERP as well as makes the topic clear.
The SEO-friendly content good thing is it can hold user search intent in it. As the search intent gives more insight into a certain topic. Google is more likely to give rank content that has a high search intent.
Optimizing content for SEO needs to maintain so many other on-page SEO factors. For example, optimizing header and title tags. So, SEO-friendly content can clarify and provide all the necessary elements to make Google and other major search engines about a certain topic.
SEO Content Writing:
SEO writing or SEO content writing is a certain process of writing to make it rank on google or any other search engine. This process has so many factors to maintain while writing for the web. It is achieved if the content was written with keywords on it thoroughly, optimized content that actually followed the search intent.
Still, if you are not clear about this, then you have to understand this search engine crawlers indexing and ranking concept. Which is actually as follows.
Google and other major search engines like bing and yahoo have crawlers or bots to crawl the submitted web page on their system. This is the robot thoroughly going through those pages and trying to understand what the pages are about.
SEO-optimized content is more favorable to these crawlers and they can understand clearly what the pages are about. Thus they go through thousands of pages and which seems much more closer and favorable to them as well as to the user, putting them in a higher rank.
So, the thing is if the content is not well optimized and does not maintain SEO factors, it will not get a higher ranking for sure. Even sometimes google crawlers can not figure out what the page is about. So, to get a higher ranking and to get noticed by google smart bot, content must need to be well-optimized and written with SEO guidelines.
Why SEO Content Writing is Important:
The ultimate goal of your content creation is to get a higher ranking. So, to get that desired position you must need to create awesome content. In this regard, SEO friendly content is the key.
For content to rank you must need to do search engine optimization or SEO.
As SEO writing is the key to touching the top. You must create such content for your website or business. This will not just build your brand to a broad niche but also will increase your authority for that specific niche.
SEO Content Writing Process
It starts with writing nothing. Sound strange, right? Yes, before you start writing a piece of SEO content you must need to generate keywords. To do that you can go through so many keyword research tools. These tools not only help you to find the best keywords but also will help you to understand whether you should pick them or not. You just need to understand some metrics before you pick keywords.
So if the right keywords picking is an ultimate issue before writing. Here are some key points to look after while conducting keyword research.
Match Your Search Intent:
Search intent is a big issue as search engine becomes smarter and smarter than ever before. Understanding the purpose of searcher search on a search engine is crucial. Without doing this properly your all effort may go in vain.
For example, you choose the keyword, best dog food for junior dogs. And you narrate the topic with senior dog foods. This will not work for you at all. Google and other search engines will never rank you higher on SERP.
The other important factor you can remember while conducting keyword research is the keyword types.
As i narrate the topic keywords and their types in the other post. So, I’m just reminding you that we can navigate through four types of keywords. These are-
Informational
Navigational
Commercial
Transactional
Start with your Goal to Accomplish:
So, your keyword part is complete. You have to generate a bunch of keywords including their LSI. Now, the main part and it’s the writing. So, before you start writing, understand what you want to accomplish with your content.
How to Make a Content SEO Friendly:
Start with your Goal to Accomplish:
So, your keyword part is complete. You have to generate a bunch of keywords including their LSI. Now, the main part and it’s the writing. So, before start writing understand what you want to accomplish with your content.
There is a difference between content and SEO-friendly content. Some marketers think that if the content is stuffed with bunches of keywords and other on-page elements in it. This technique worked years ago. But now the scenario has changed.
To make content SEO friendly you must conduct and maintain a good content strategy. These are the main theme to remember while creating SEO-friendly content. So let’s dive deep to know how to optimize content for SEO.
Uses of Heading Tag throughout Content:
Using of heading tag on your content is an extra boost. This not only increases the readability but also makes the topic easy to read and understand.
Searchers always prefer content with depth of information and worth of readable. This is not only for the reader but also google crawlers found it easy to understand and navigate. When a certain search engine bot starts crawling your webpage they recognize the headlines and use them as a green point. Thus they easily can understand which part of your content is more important.
These headings and subheadings also can distribute your keywords in a nice way. So, to make your content great and worth sharing by the readers uses of headings and subheading is necessary.
Related Post- SEO content optimization guide
Use Internal Link
Internal links on your web pages are an important SEO factor. This on-site SEO element works great for ranking high. Both internal and external links are necessary for content to get a high rank on SERP.
Linking internally increases readability and searchers find all the stuff they are searching for in one place. So, for SEO content optimization internal linking to the old pages helps both pages to rank.
Linking internally and externally helps search engine bots to better understand what your page is about.
