How to do Technical SEO and Audit
Technical SEO is a kind of pillar, like on-page SEO and off-page SEO of organic search results. Today’s search engines including Google, bing, and yahoo are much smarter than ever before. So, to get a higher ranking, out of the three main SEO pillars you should give the same priority. Here are the technical SEO and checklist to make sure you won’t miss any.
I have seen so many marketers not giving the same attention to technical SEO as they give on-page and off-page SEO. Maybe the reason behind this ignorance is the trickiest and most highly mastered requirement. But today competition is so high and needs every aspect of SEO the same nursing to get noticed and rank.
In this technical SEO to-do guide, I will pull up the most essential aspects. Though the term is so vast now, to cover the whole stuff would be too long. But I will address a few fundamentals in this guide so that you don’t miss very important aspects to optimize your website.
I have covered this technical stuff for a website audit. So, if I go for a narrative vibe with the advanced technical SEO stuff, I can shortlist the technical SEO audit checklist in the following way. Though this checklist will not cover the ultimate advanced checklist. But i’m sure if you can run and fix this checklist to your website it will help you far to go.
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What is Technical SEO Audit:
Everything out there with technical criteria to maintain or monitor is the core thing to do. SEO is based on the latest technology-oriented job to do. So definitely technical SEO stuff is the core foundation of a website. A technical SEO audit is a correct part of maintenance and monitoring to analyze the technical stuff of a website.
This kind of audit is run to check if a particular website is optimized properly to get visible and rank top on various search engines like google, yahoo, bing, etc.
Technical SEO audit is not only directly related to obtaining the top position of search results, but also it indicates so many technical aspects of a website. But also an audit indicates how a certain website how performing, whether it has any technical issues like crawling or indexing problems. So, every now and then webmaster should run a technical SEO audit to make sure their website has no technical inevitabilities.
Also, a little fix to a technical problem could boost your website ranking. Which you might have never thought.
Why is a technical SEO Audit Important:
Technical SEO audit is as important as other SEO fields like on-page and off-page. Because maintaining a website technical stuff need and cleaned and perfectly worked is the ranking key.
We do SEO to get a higher ranking. As the ranking is directly related to the great figure of a website. Then we definitely should think and perform technical SEO. let’s say, someone wrote a great article. Audiences are eager to read that content even if they need to spend money on that, they would do that too. But the question is when the content loads on the website it takes too much time and some content is not visible for it’s color combination. I’m damn sure so many of them will bunch from that page and they will get annoyed.
So, to make a website work perfectly and to make a positive approach from its readers and potential readers. SEO guys should keep proper attention to a website to maintain and monitor technical SEO stuff. That’s why technical SEO is so important to get rank on search engine result pages SERP.
How long should you do a technical SEO audit?
The length of time it takes to conduct a technical SEO audit can vary depending on the size and complexity of the website being audited, as well as the depth of the audit being performed. A technical SEO audit can take anywhere from a few hours to several weeks, depending on the scope of the audit.
For small websites with relatively simple structures and few technical issues, a thorough technical SEO audit may take a few hours to a day to complete. However, a comprehensive audit can take several weeks to complete for large websites with complex structures, numerous pages, and many technical issues.
In general, a technical SEO audit should be thorough enough to identify and prioritize all technical issues that are impacting the website’s performance in search engines. This may include crawl errors, broken links, duplicate content, missing or incorrect metadata, slow page speed, and mobile responsiveness.
While the time required for a technical SEO audit can vary, it’s important to remember that a well-executed audit is critical for identifying and resolving technical issues that may be hurting the website’s search engine visibility and user experience.
What are Technical SEO and Checklist:
Technical SEO involves so many factors to make sure google and others search engines can deliver your content to the right users right away. After all, it covers so many SEO elements that you should never ignore while you are about to submit a site to google. Technical SEO audit involves the following things
Site architecture
Site Speed
URL structure
The way your site is built and coded
Redirects
Your sitemap
Your Robots.txt file
Image delivery
Site errors.
Site architecture
Site structure is how your website appears to the real user when they conduct a search. A well-organized and user-friendly design could reduce the bounce rate and create authority. So, it’s important to make sure of a good structural design for your website.
Website Speed:
This is a major issue now most website faces. These critical technical seo factors could let your site performance down to the user as well as to Google. So, to ensure your website is performing great web speed optimization is necessary.
Today’s web is much faster than ever before. So, to make a smart impression to the user and search engine web page optimization is a crucial technical SEO factor. There are bunches of tools out there to check if your pages are fast enough to load on browsers. Google page speed insight and GT matrix are great tools to measure website loading performance.
URL Structure:
Though there is no direct connection with url structure in search engine ranking. But it’s better to make sure your web visitors are well aware of which page they are visiting just by seeing the URL. So, a URL structure should be short and easy to understand the page is about.
Robot.txt
To give the search engine crawler a direction robot.txt file is a great approach. With this tool, you can tell the search engine bot which page is to crawl and which is not. It is a powerful tool and should be handled with an expert hand. A small mistake with this file can prevent your website from important parts or pages.
XML site map:
XML sitemap contains a list of your web pages. Or in simple words, it’s a road map to a search engine for your website. With it, you can make sure that any of your website content should crawl. Though some believe it’s not important to have a xml site map if the website maintains a good internal linking structure. But if it contains it won’t harm anything but provide value.
