The term SEO stands for search engine optimization. That means search engines like Google, Bing, and Yahoo have some guidelines, terms, and conditions or policies. This is where comes the term SEO. So, what is SEO and SEO benefit?
Webmasters need to follow before or after submitting a website to their crawler. So, those who would be able to fulfill their conditions will stand out from the crowd and will be visible on the search engine result page (SERP). The benefits are the impact of SEO are countless for a business to grow and stand out.
It’s a very basic and common thing that if you want to get noticed you have to be something amazing. So, for example, a website needs to be amazing by all means to be visible or to get a top ranking. For a website, it would be its all elements like website architecture, content, user experience, and so many factors. That’s the point I’m trying to make you understand.
So, if you heard about digital marketing, you must have heard about SEO. Because SEO is one of the most vital parts of digital marketing. Without SEO for me, digital marketing is something like a void funnel. Now the question would arise in your mind how you could learn search engine optimization or SEO in a proper way.
First of all, i would say SEO is not rocket since or chewing gum you just put it in your mouth and after a few bites you just take the juice and then throw it out. As technology expands all aspects of life the importance of SEO and digital marketing is increasing day by day. So, updating technology like AI, and machine learning makes this field more and more complex to understand and learn.
But it’s not too hard to grab the skill. You just need to keep patience and take a self-learning approach. In this article, you will be able to know what SEO actually is, why it’s so important in the modern business ecosystem, the impact of SEO, and a basic idea about how you could learn these very very passionate skills to be a professional in this industry.
What is SEO and SEO Benefit
So, if you are on this page clicking through the beginner SEO guide page, you might have read what SEO actually is on that page. Let’s know again what SEO is.
As I said before, SEO stands for Search Engine Optimization. It’s a practice of increasing non-paid organic visitors to websites or web pages through search engine guidelines. SEO increases the quality and quantity of visitors or traffic as well as works as brand exposure for an online business or website.
For time being now, SEO is not only limited to the Search Engine but to the visitors. This is how web search works nowadays.
So, user intent impacts SEO much more than ever before. Millions of billions of searches are conducted every day on different search engines. Which one will show for a query search? This is where SEO comes in. SEO makes it easier to understand and make sense to major search engines which content should show for a certain search query. Thus people from all walks of life get the proper answer for search on search engine result pages. So to make a strong relationship with search engines about relevancy SEO play a big role.
So from the above lines, you might understand what SEO is and why it’s so important for a website or pages. I will explore more about the importance of SEO and will look at some of the most important aspects of SEO in this article.
Most Important Elements of SEO
Search Engine Optimization has some key metrics and elements to implement on a website or outside a website. I’m going to narrate some of those elements you need to know first.
Keywords
At the beginning of the search engine journey, webmasters put this technique as a ranking metric. It does not mean that keywords lost it’s value at present. It’s still very very crucial as an SEO element. So, what are keywords, exactly?
Keywords are the set of words while conducting a search. It might be one word or more. These are the phrase searchers search to find information about a product, or service or simply to find information on the web.
Keywords play a vital role so it needs to be well-researched. Meanwhile, prospects’ keywords should have the intent of certain information. From an SEO perspective keywords must be well-researched, and carefully chosen and should have a decent search volume. You need to implement your chosen keywords throughout the content in order to be effective.
So, for keyword research, you must have some basic understanding and knowledge to get the right one for your business. For these tasks, there are numerous tools out there and you have to be used to using them. Picking the right keywords is one of the fundamental aspects of SEO. You can learn how to do keyword research from various platforms.
While undertaking keyword research you have to follow key steps of keyword research as- choosing the high search volume keywords with low competition. Understanding the long tail keywords and short tail keywords, In the meanwhile which one is local keywords to work into your content? Thus you can pick some primary and seed keywords. You should also have some secondary and tertiary keywords to implement in your content naturally. Finally use your chosen keywords to optimize your content, title, URL, and other on-page elements.
Content
Content is king and it will always be. So, if you run an online business you must have a content marketing strategy. Because SEO in digital marketing is more like content marketing.
For example, if you run and own a gardening business and you want it to be found on the internet. So, to get visible you publish a blog on your website. You write about gardening, the experience of your work, and your trees. So, people who have an interest in this would have benefited and become your potential customers.
This is where the content comes up. You publish information about your products, services whatever it is, and people get interested and try to reach you and want to make a relationship. This is the charm of content marketing.
So, content must be unique, educational, trustworthy, shareable, interesting, and relevant.
Content comes in a variety of forms-
- Web page content
- Videos
- Blogs (it’s easy to start your own blog to practice!)
- Infographics
- Podcasts
- Listicles
- How-to guides
- Whitepapers and e-books
- Social media posts
On-Page SEO
Practicing or optimizing the on-site element of a website is on-page SEO. In order to get higher visibility and top rank on SERP webmasters need to optimize web pages with keywords. It involves so many aligning page-specific elements like title tags, headings, content optimization with keywords, URLs, internal linking, etc.
Off-Page SEO
Off-page SEO involves practicing implementing SEO techniques outside your web page rather than on your own webpage.
Mainly it’s all about building links on other websites or pages. But in some cases, social media and other related sites could be the off-page SEO field. So, the main purpose of doing off-page SEO is to build links on external sites. But here some say, and that is the quality of the links which can actually google and other major search engines think or consider as a vote.
So, to get counted and pass link juice to your website you must have to maintain some points, like relevance, the authority of the external website, do follow or no follow links, and so on.
The other important aspect to keep in mind is that thousands of backlinks might not be equal to a quality backlink. So, to make your effort counted by the search engine you just need to know about backlinks-building techniques and the search engine criteria regarding this SEO practice.
There are many tactics to build quality backlinks. From them the most popular and some of the best practices include, guest posting to relevant websites, creating visual content like lots of infographics, uses of influencer marketing tactics in your content, etc.
Local SEO
Search engines like Google are doing everything to satisfy their users. In this situation, they try to serve the best result out of millions of billions of results. The other thing is that the huge number of mobile searchers has increased in recent years. And the mobile search mostly happened for local searches.
So, to serve them product service locally search engines have made a big addition in their algorithm. So, people from all walks of life get the exact information they want. Here local SEO comes in.
For example, you owned and operated a followers shop in your locality. So, when people search for the best followers shops near me. They will find and come across your website.
So, by using local SEO and keywords businesses and individuals can benefit instantly. Other local SEO practices include local directory listing, local citations, google maps, google my business listing and so many.
SEO Impact and Importance in Modern Business
Search engine optimization (SEO) has a significant impact on business. That’s why SEO is a must in business plans. If you have a long-term business plan and want the most targeted visitors and audience in your business then nothing can replace SEO.
Let’s have a look at some of the surprising and significant benefits of SEO for your business and how you can utilize those.
Increase the Credibility and Authority of the Brand
Ranking higher with some of the high volume key phrases on SERP is typically considered high quality, trustworthy, and authoritative to the visitors as well as to the search engine. Thus boosting your brand credibility.
So, spending time working on your site, improving content, creating new content, optimization of all SEO factors could result in better rank higher on search engines.
Visibility and Ranking Higher
SEO leads your website to rank higher and is visible to millions of searchers. This means proper SEO can rank your website top of the search engine result page (SERP). It’s directly related to the ranking of a website.
The higher you will rank on the SERP, the more you will get clicks from visitors. So, better ranking, and better visibility. Only SEO can do this organically.
Web traffics or Visitors
So, if SEO ranks higher it eventually leads you to gain an enormous number of visitors to your website or business. For example, if the no-1 holding position on search results gets 32 percent clicks then moving up could 30 percent click-through rate.
The other golden position is the no- 0 position. I’m talking about the featured snippet. This position is kind of a golden position. So, many SEO marketers are grabbing this position and taking their business to a new level.
So, if you want your website to be visible and rank higher on SERP there is no alternative to white hat SEO.
